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Statistical inference and business analysis

June 11, 2026 by
Statistical inference and business analysis
Leandro Santos


Business analysis is the backbone of smart decision-making, and statistical inference is one of its most powerful tools.

Think of questions like:

➡️ Did the process improvement really bring better results?

➡️ Is one process more reliable than another?

These are the types of challenges that inference helps us solve. And at the center of it all is the Normal Distribution — often called the "queen of distributions."

From the Normal Distribution, we can derive other fundamental tools:

➡️ Student's t-test → compare differences between means

➡️ F Distribution → compare differences between variances

➡️ Chi-square → discover associations between categorical variables

🎥 In the following video, I explain the Normal Distribution in an intuitive way — using the Galton board video as a visual demonstration.


In the upcoming posts, we will intuitively show how to build other distributions from the normal distribution and how to apply them.

Stay tuned!

Excel & Python - Flexibility and Power